Regulators have initiated investigations and class-action lawsuits have been filed against some health care organizations regarding their use of web-tracking technologies in marketing practices. Kristen Rosati, in her presentation to the Nashville Healthcare Privacy Network, explained the data privacy issues posed by web-tracking tools and the possible legal repercussions of using them.

Following the STAT Health News investigation into healthcare organizations’ web-tracking technology, Kristen explained that these tools have been under increased scrutiny. During the presentation, she highlighted the implications for compliance with HIPAA, Federal Trade Commission regulations, and state data privacy laws.

Kristen, a past President and Fellow of the American Health Law Association, is a nationally sought-after expert and speaker on big data and HIPAA compliance. She brings extensive knowledge related to data privacy and security, particularly on HIPAA and protecting sensitive health care information.